Maison Kitsune are deeply sorry for any upset caused by a selection of images used online, featuring Sang Woo Kim.
We would like to apologise to the Korean public for any offence caused by the inappropriate use of particular references in the images, which we were unaware had negative cultural associations.
We would also like to apologise to Sang Woo Kim, who was modelling under our instruction and became unintentionally implicated in the recent upset and to his family and model agency, Esteem, for any embarrassment caused.
It was never our intention to cause distress and as soon as we became aware that the images were offensive, we immediately ensured that they were taken offline and they will not be used in the future.