화장품 유통의 새로운 컨셉 매장으로 급증하고 있는 브랜드샵 가운

화장품 유통의 새로운 컨셉 매장으로 급증하고 있는 브랜드샵 가운데 지난해 평균 매출이 가장 높았던 곳은 ‘스킨푸드’였던 것으로 집계됐다.


특히 스킨푸드의 경우 휴플레이스, 뷰티플렉스 등 여러 화장품 기업의 브랜드를 판매하는 멀티 브랜드샵과 더페이스샵, 미샤 등 일원화된 제품 공급망을 가진 단일 브랜드샵을 통틀어 가장 좋은 평균 매출을 보인 것으로 나타났다.

최근 화장품 기업들의 유통 경로별 비공식 매출 집계와 상장 기업들의 실적 공시 등을 종합하면 지난해 스킨푸드는 87곳의 매장에서 350억원으로 기록해 매장당 월 평균 3,300만원대(출고가 기준)의 매출을 기록했다.

저가 컨셉의 단독 브랜드샵 더페이스샵이 380곳 매장에서 약 1,500억원으로 월 3,200만원대, 미샤가 300곳의 매장에서 1,129억원을 기록해 월 3,100만원대의 매장 평균 매출액을 기록한 것과 비교해 가장 높은 수치다.

이 같은 평균 매출은 멀티 브랜드샵인 휴플레이스의 경우 전체 매장 약 770곳에서 1,300억원 가량의 매출을 기록해 매장당 월 평균 약 1,400만원대를, 뷰티플렉스가 약 310곳의 매장에서 360여 억원 가량으로 월 1천만원을 기록한 것에 비해서도 월등히 높게 나타나고 있다.

물론 이 같은 평균 매출은 지난 연말이라는 특정 시점을 기준으로 집계됨에 따라 지난 한해 동안의 매장 증가율을 합산하지 않았기 때문에 1년 동안 매월 나타난 매장당 매출액과는 차이가 있을 수 있다.

실제로 더페이스샵의 경우 지난해에만 약 300곳 이상의 매장이 증가했으며, 미샤의 경우 100여 곳, 휴플레이스는 400여 곳, 그리고 뷰티플렉스는 200여 곳이 각각 증가함으로써 80곳 가량의 매장이 늘어난 스킨푸드와 매출액 단순 비교가 어렵기 때문이다.

또한 상장 기업들 이외에는 각 화장품 기업들이 자사 또는 타사의 매출을 추산 집계했기 때문에 정확성에도 다소간의 오차 허용범위도 발생할 수 있을 것으로 추정되고 있다.


그러나 일부 브랜드샵의 지난해 월별 매출액을 세분화했을 경우에도 평균 매출액과의 오차율이 최대 10% 정도에 불과해 매장 증가율을 합산하더라도 순위 변동이 발생할 만큼의 오차는 아닐 것으로 전망되고 있다.


뿐만 아니라 이번 조사를 위해 각 화장품 기업 관계자 및 브랜드샵 경영자들과 접촉하면서 ‘평균 매출액이 가장 높은 브랜드샵’이 ‘스킨푸드’였다는 데 대해서는 다수가 의견을 함께 하고 있는 실정이다.

이와 관련 화장품 대기업의 한 관계자는 “스킨푸드의 경우 점포 개발전략에 있어 ‘기대 매출이 높은’ 중심가에만 매장을 내놓고 있어 평균 매출이 높을 수 밖에 없다”고 분석하고 있다.

특히 "비슷한 입점 전략을 추구하는 미샤 등은 각각 매장이 300곳을 넘어서면서 경쟁이 가열되고 있는 반면 스킨푸드는 아직 매장 숫자가 100곳도 채 되지 않기 때문에 상대적으로 아직 매출 저항을 받지 않고 있기 때문일 것"이란 의견도 함께 내놓았다.

ผลลัพธ์ (อังกฤษ) 1:

Cosmetics distributor's new concept store and brand shop in the middle of the last year, average sales were the highest ' skin food '. In particular, in the case of Hugh Phytomer's place, several cosmetics companies and beauty sells the brand Flex is a multi brand shops and more face shop, Mischa, seamless product throughout the supply chain, the best single-brand shops with average sales appeared to be seen. In recent years, total sales by distribution channel of the cosmetics industry in private and publicly traded companies, as well as a comprehensive public performance of last year, Phytomer, record stores in 87 of the 350 to 400 stores per month average of 3,300 yuan (ship) the sales of the record. The sole brand of low-cost concept shop more face down on the 380 to 400-1,500 pills in stores where 3,200 Yuan, 1 300 places in the stores, Mischa, 129 billion recorded in January 3, 100 million of deposits, compared with the average turnover recorded at the highest levels. This is the average revenue such as multi brand shops in Hugh's place, the entire store is approximately 770 locations, record their revenue 1,300 billion yen in deposits per month, on average, about 1, 400 Yuan, there are approximately 310 outlets at 360 Flex is a beauty the roughly 200 billion yen compared to the one recorded as January, even as far more highly. Of course, this same average sales at the end of last year on the basis of the specific point that the aggregate growth rate of stores during the past year as the total appeared every month for a year because they did not store can be the difference between revenues and per. In fact, in the case of Facebook shop more over the last year has risen by 300 stores if, in the case of Misha 100, 400, and beauty of the place is whew Flex by increasing each of the more than 200 places where about 80 stores increased sales in the simple comparison is difficult for food and skins. In addition, listed companies in addition to each cosmetic companies have estimated sales of its or a third-party aggregation, even a certain amount of accuracy because the tolerance range is estimated to be able to occur. However, some brands would have broken down monthly sales last year of our shop, even if the rate of up to 10% of the average turnover of the residuals is just in-store growth rate even though total ranking fluctuations will not be enough to cause the error. As well as the survey for each official at the cosmetics industry and brand shop managers, the highest average sales brand contact with ' shop ' skin food ' with regard to the majority opinion, which was to carry with. An official of the cosmetics conglomerate during the "If you're in the store development strategy of Clinique ' sales, high expectations ' propped up only in the center of the store's average sales are bound to be higher," he analyzed. In particular, "similar to the US strategy of pursuing Mischa and stores 300 where locating your competition while the heated skin food is still a number less than 100 stores because they are not relatively still will be because no sales resistance" came up with Iran comments.

ผลลัพธ์ (อังกฤษ) 3:

The new concept stores, cosmetics distribution is increasing rapidly among brand shop last year's average was the highest place in the sales of "skins" food. Back to top
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in particular, skin food, Hugh marketplace, beautiful Joe Rex and other cosmetics companies to sell a brand of multi-brand shops and the face shop, Misha, a unified product supply chain with a single brand shop all the best average sales showed. Top
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The cosmetics companies in recent informal distribution channels-specific sales figures and listed companies' business performance reports last year, such as a comprehensive skin food store in 87 places a won 35 recorded an average of 3 per store, 3 million won (factory prices) in sales. The low-cost concept ㅜ exclusive brand shop face shop at a store where 380 is about 1 to 50 A 3, 2 million won, Misha store in 300 places 1 and 12.9 billion won a month with a record 3An average of 1 million won in store sales compared with recorded the highest. Top
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The average monthly sales of multi-brand shop, in the case of Hugh marketplace stores in about 770 1, 30 A billion in sales per month on average to record store about 1 or 4 million won, beautiful Joe Rex stores 310 places at 360 billion won, about 10 million won to the much higher compared to that. Top
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Of course, the average monthly sales of a particular point at the end of last, based on the aggregate of the last year's growth rate in total store because he didn't appear every month for one year, sales per store is different from the. Back to top
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actually The Face Shop in the last year, more than 300 shops, Misha has increased by more than 100 places in the case, and the Hugh marketplace, 400And Beautiful Joe Lex 200 places where each increases by about 80 stores increased sales skin food and simple, it is difficult to compare. Back to top
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also listed companies except the cosmetics companies each company or third-party sales of aggregate estimates because the margin of error of the allowable range accuracy, more or less, can occur, it is estimated. Top
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However, some of the brand shop last year, even if he would have broken down monthly sales average sales margin of error rate with a mere 10 percent increase in the store, even if total rank in the cause of the error is expected to be. Back to top
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as well as the investigation for cosmetics company officials and brand shop managers' through contact with the highest average annual sales of the brand shop 'Skins' was also the food for the majority opinion, with. Top
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In relation to this, an official of the cosmetics company "skins" food stores the development strategy, the 'high' sales expectations, but in the center of downtown shops to be higher average sales "analysis. Top
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In particular, "to pursue a similar strategy mega Missha, respectively, including shops, the competition over 300 places are engaged in a skin, while the food is still less than 100 stores numbers because they are not yet relatively sales resistance, and because "with opinions.